Content Is King – Buying Websites Guide

Welcome to part eight of the Midascode.co.uk buying websites guide.

Today we are going to look at the quality of content, and how that affects the value of a website.

If you haven’t already done so, please read through the previous chapters.

* Everything changes
* Site buying multiples
* Industry importance
* Traffic relevance
* Traffic quantity
* Established Websites
* Time Is Money

Content Is King

You have probably already heard the phrase “Content is King”, but it is one that is especially important when buying websites.

There is a vast difference between a links directory and a content rich blog with hundreds of unique articles. Content can drive traffic and attract readers. It can also help create a brand.

Also beware when buying online stores. A lot of the content from online stores is often taken direct from the merchants feeds, and essentially you are just using the same content as thousands of other sites.

Summary: Quality content is a valuable asset to a website. Signs that a site has quality content are:

1) It ranks well in the search engines
2) Has a lot of comments
3) Has a lot of backlinks.

Midascode.