Most website owners at some point will ask themselves “I wonder how much my site is worth”?

There is no easy answer, but to get a better understanding of site valuation, I will share with you the main set of factors we will look at when assigning a value to your site:

# Site Revenue – It is always a good sign if you are making money
# Site overhead – Hosting, designers, moderators, staff, ads etc….
# Search rankings – How much traffic do you get from Google and co?
# Stability of search rankings – How long have you had these rankings for?
# Legitimacy of search rankings – Do you do anything that could get your site penalised?
# Current and future revenue potential – Current is more important, but we don’t fully ignore future potential.
# Loyalty of user base – have you had many members for x years? etc
# Size of the site – in terms of brand and pages
# Unique Content – where does the content come from?
# Yahoo linkdomain: – How many backlinks do you have?
# .edu and .gov links – Do you have any genuine .edu and .gov links (comments do not count, as they use the nofollow)
# Affiliate relationships – Do you have any affiliate deals with related sites?
# Content relationships – Do you get links for content? do you use other peoples content in exchange for links?
# Site Profits – Making $100 is not good if you are spending $200 on ads
# Earnings per visitor – Unique visitors per month divided by monthly profit = earnings per visitor
# Costs per click – Do you use PPC? what is your average cost per click?

Feel free to use this as a checklist. If your site does well in the above areas then you probably have a high value site.

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