Market research is a fundamental area of research that you should be doing on your competitors. Also, if you are buying a website then you should use the following market research tools to learn the hidden secrets of the websites:

SpyFu - Spyfu is a web scraping tool that will show you what a site spends on Pay Per Click adverts. This will tell you if a site is expensive to maintain.

URLtrends gather SEO data, Pgaerank, links, rank trends and more.

Backlink Checker See who is linking to a specific website.

Market Leap Test the rankings of web pages. Great for testing competitor’s sites.

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