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	<title>Comments on: Know Your Multiples &#8211; Buying Websites guide</title>
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	<link>http://midascode.co.uk/blog/know-your-multiples-buying-websites-guide/</link>
	<description>Websites For Sale &#124; Sell My Website &#124; Sell A Website &#124; Sell Domain Names</description>
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		<title>By: Steve Henderson</title>
		<link>http://midascode.co.uk/blog/know-your-multiples-buying-websites-guide/comment-page-1/#comment-146</link>
		<dc:creator>Steve Henderson</dc:creator>
		<pubDate>Tue, 31 Jul 2007 13:35:50 +0000</pubDate>
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		<description>What value would you place on portfolios of dormant domains with legacy links and type-in traffic generating revenue at parking services like SEDO?

Maintenance cost is zero except for domain name renewal.

Capital risk is minimal unless the traffic volume immediately presale has been somehow artificially &quot;pumped&quot; (caveat emptor) OR if there is substantial &quot;hope&quot; value built in for potential as a brand name (eg Vodka.com).  

I avoid domains with brand hope value because vendors typically overrate the value.  Also &quot;hope&quot; is too risky and illiquid to tempt this coward to part with hard cash. 

So excluding intangibles like &quot;hope&quot;, what base value would you place on &quot;parked&quot; domains with no maintenance?</description>
		<content:encoded><![CDATA[<p>What value would you place on portfolios of dormant domains with legacy links and type-in traffic generating revenue at parking services like SEDO?</p>
<p>Maintenance cost is zero except for domain name renewal.</p>
<p>Capital risk is minimal unless the traffic volume immediately presale has been somehow artificially &#8220;pumped&#8221; (caveat emptor) OR if there is substantial &#8220;hope&#8221; value built in for potential as a brand name (eg Vodka.com).  </p>
<p>I avoid domains with brand hope value because vendors typically overrate the value.  Also &#8220;hope&#8221; is too risky and illiquid to tempt this coward to part with hard cash. </p>
<p>So excluding intangibles like &#8220;hope&#8221;, what base value would you place on &#8220;parked&#8221; domains with no maintenance?</p>
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