More and more people are buying websites, so what are the main advantages of buying a website?
Advantage 1 (Midasrank 9/10) = Established audience: If you buy a site with an existing audience or userbase then it will dramatically cut down your advertising budget. It also means that you have an audience who trust what you say, and will be more open to promotions etc…
Advantage 2 (Midasrank 8.5/10) = Existing Backlinks: Even newbie webmasters appreciate the value of backlinks for SEO purposes. So it goes without saying that having a decent amount of existing backlinks is going to save you a lot of time and money.
Advantage 3 (Midasrank 7.5/10) = Avoiding the Google Sandbox: New websites go into the Google sandbox for an average period of 9 months. So buying an established website that has been online for more than 12 months is often a great way of bypassing the Google sandbox. In many ways you are getting a direct VIP pass into the SERPS.
Advantage 4 (Midasrank 8/10) = Existing revenue: It is always nice to make an investment that starts returning your money from day 1. This is the great thing about buying websites as opposed to buying stocks and shares etc….
Also, if you can see that a site is making xxx per month, then you know the potential of the site and the industry, thus saving you valuable market research time and money.
Advantage 5 (Midasrank 5/10) = Brand recognition: I recently bought a blog that was pr6 and had a good reputation in its niche. So when I contacted sites for link trades, content deals and advertising deals etc I got a positive response due to the power of the brand name in my niche. This can make life a lot easier, but also bear in mind that many sites have a bad reputation, so do your research first.
By DeanHunt.com