When buying a Website……..

Check the Stats for the Facts.

Many site sellers love to how shall I say this….. bend the truth a little. But the stats do not lie. So ensure you get access to the stats.

The best way to do this is via Google Analytics, but you can also ask for screenshots of any other program they are using.

In particular you will want to see the main sources of traffic. For example:

Google 70%
Yahoo 10%
Buy-Crappy-Traffic.com 9%

In this example we can see that the site is doing well in Google (always a plus), but we can also see that the site owner is buying traffic from a suspicious looking website (not good).

You can learn a lot from these stats.

In the next edition we will look in more detail at the search engine keywords stats.

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