Today I am going to tell you of a hidden danger when buying websites. This is something you will need to be aware of if you want to make a lot of profit from buying and selling websites.

Today I was contacted by a site owner who wanted to sell his motorsports portal. The site looked nice, and certainly had potential. But the source of traffic was mainly from offline word of mouth. In fact, I later discovered that he would go to major motorsports shows and spread the word whilst he was there.

This for me instantly devalued the site. I would be unable to go to these shows, but even if I was forced to go, I wouldn’t have the same knowledge and contacts that the previous owner had… In summary…

His shoes were too big to fill

This is something that you MUST be aware of when buying a site. I am sure you wouldn’t purchase a website in Japanese for the same reasons. You have to be confident that can you run the website AT LEAST as well as the previous owner.

If you want to make big moeny from site flipping, then you will need to be able to run the site BETTER than the previous owner.

So ask yourself: “What is my main asset/skill?”

For some of you this may be SEO, or marketing… for others it may be that you have an indepth knowledge of an industry. Once you have identified your main asset, the key is to look for a website that compliments your skill.

This is actually one of the biggest mistakes site buyers make.

For example, I have a friend who is an SEO guru. He was looking to buy a site, and I found a great site for him to consider. However, he refused to buy the site because the previous owner had no knowledge of SEO.

Instead of seeing this as a negative, my friend should have seen it as a positive. He could get the site cheaper due to the site not being SEO optimized, then he could use his own skills and vastly improve the sites traffic, rankings and revenue.

Be wary of your strengths and weaknesses, then look for sites that compliment both areas.

Dean