When buying a website….

Keywords equals profits.

What does this mean?

Well, we know that search engines are by far the biggest traffic referrer on the Internet. So therefore it is vital that we have good positions at places like Google.com in order to get a lot of daily visitors.

However, some sites rank higher than other sites, and ideally we want to purchase sites with high rankings….

Sounds easy enough, but there is one major problem.

Not all keywords in Google are equal.

For example, being number one for “Web hosting” is far better than being number one for “Web hosting services in the south of Texas”

The first will provide tens of thousands of visitors per day, the latter may provide one per year.

So when we buy a site we must first ask the current owner to show us the main keywords the site gets traffic for.

Here is an example:

web hosting 7890234
Internet hosting 35433
Hosting online 3434

With these sorts of rankings we know that the site in question is clearly hugely powerful in Google, there is no way a weak site could rank for such competitive terms.

The next area we need to look at is are the keywords profitable?

By this I mean that some keywords are hugely valuable, whereas some are virtually worthless.

e.g

Buy Cars Online – what does this tell us? Well, it tells us that the person is looking to buy a car or cars online.

Firstly, this is hugely valuable, as the cost of cars is high (i.e better to sell one car than one pen), also, we know from the word “buy”, that the person is towards the end of the buying cycle.

e.g if they had typed “photos of cars” then that would suggest the research stage, and you are unlikely to make many sales from the term “photos of cars”. At best you may be able to sell a few photos.

So look at the types of keywords and ask yourself, could I make money from these?

This should be done prior to buying and website.